Build the best in your company as you navigate the changing business environment. The Whitewater Group consults with top management and business leaders of mid-size to Fortune 1000 companies to identify business needs, craft pragmatic business plans and design training programs focused on real results.
Mike Crosby is CEO and President. He founded the Whitewater Group in 1993 to guide businesses through turbulent times. Fundamental in his business approach is Mike's belief that executives are searching for innovative ways to achieve their business objectives. While growing the organization to a global presence, Mike has expanded his company's focus into two business-critical areas: developing effective sales forces and connecting people and performance to business strategy. Creativity, passion and "surprise and delight" commitment to the customer are the hallmarks of his approach to business.
Mike has a long history of leadership and project management in the public and private sector. Prior to establishing the Whitewater Group, he was director of marketing development for Merisel, a $4 billion high tech distribution company, led two different service-oriented sales forces, served as a product line manager for a manufacturing company and completed a distinguished career as a lieutenant colonel in the U.S. Air Force.
Mike received his Masters in Public Administration at the University of Oklahoma. He is a certified One Page Business planning consultant.
Elisabeth has held leadership roles at Accenture and Price Waterhouse Coopers. Prior to consulting, Elisabeth was the Director of European Operations for Blanchard Training and J.M. Perry Corporation. She holds a Masters in Organizational Behavior from the CA School of Professional Psychology (now Alliant University).
performance management and business development.
Mike earned a bachelor's degree in Psychology from Dalhousie University in Canada. He is an accredited associate of the Institute for Independent Business and a certified One Page Business planning consultant.
She has worked with Ford & Disney. Service-oriented projects include work with American Airlines, American Express, AT&T CSX Lines, Hormel Foods, Labor Ready, Spartan Staffing, Nokia and Universal Studios. She is the author of Next Steps: Changing the Way We Do Business.
Steve received his Masters in International Marketing from Thunderbird's American graduate school.
What We Do
We propel organizational and human performance. We've been helping leaders leverage the strengths of their people since 1993.
We help executives achieve real, measurable increases in performance by developing and aligning critical human resources.
We give their people the business and social skills, insights and abilities they need to align and focus their work in the best ways possible.
We work best with thriving organizations that view their people as their greatest asset and want to maximize return on investment in their human enterprise.
We also serve organizations struggling to survive by: helping them define their destiny, take charge of their future and align their personnel in the direction of success.
Business strategy drives people's work requirements. Redefining and reshaping the way people work is critical. Improving human performance is paramount.
San Francisco Bay Area
Los Angeles, CA
Santa Barbara, CA