Build the best in your company as you navigate the changing business environment. The Whitewater Group consults with top management and business leaders of mid-size to Fortune 1000 companies to identify business needs, craft pragmatic business plans and design training programs focused on real results.


Mike Crosby


Mike Crosby is CEO and President. He founded the Whitewater Group in 1993 to guide businesses through turbulent times. Fundamental in his business approach is Mike's belief that executives are searching for innovative ways to achieve their business objectives. While growing the organization to a global presence, Mike has expanded his company's focus into two business-critical areas: developing effective sales forces and connecting people and performance to business strategy. Creativity, passion and "surprise and delight" commitment to the customer are the hallmarks of his approach to business.
Mike has a long history of leadership and project management in the public and private sector. Prior to establishing the Whitewater Group, he was director of marketing development for Merisel, a $4 billion high tech distribution company, led two different service-oriented sales forces, served as a product line manager for a manufacturing company and completed a distinguished career as a lieutenant colonel in the U.S. Air Force.
Mike received his Masters in Public Administration at the University of Oklahoma. He is a certified One Page Business planning consultant.



Graduating with honors in Economics from DePauw University, Jim has worked in virtually every field of business in his career. This wide background gives him the ability to analyze and assess business requirements and leadership strategies. Jim's background includes 8 years at Apple Computer, where he led the Software business in Southern California, 3 years with his own firm helping executives build their information technology infrastructure, and 8 years at IBM corporation where he worked with virtually every kind of company and trading partner within the software business of IBM.
Elisabeth Gegner helps individuals, teams and organizations improve their performance and achieve their goals, particularly in the context of major transition. Her passion and expertise lies in how to successfully plan, navigate and leverage major organizational change to achieve the desired business results by harnessing the heart, energy and talents of people.
Elisabeth has held leadership roles at Accenture and Price Waterhouse Coopers. Prior to consulting, Elisabeth was the Director of European Operations for Blanchard Training and J.M. Perry Corporation. She holds a Masters in Organizational Behavior from the CA School of Professional Psychology (now Alliant University).
Mike has serviced more than 400 clients throughout North America in the areas of executive coaching, practical leadership, sales effectiveness, and business development training and consulting. Formerly a general manager at Wilson Learning Canada and two other organizations, Mike's expertise spans organizational change,
performance management and business development.
Mike earned a bachelor's degree in Psychology from Dalhousie University in Canada. He is an accredited associate of the Institute for Independent Business and a certified One Page Business planning consultant.
David E. Cooley is an executive and career coach. He has more than 16 years experience in providing career and executive coaching, leadership development and strategic communications for Fortune 500 as well as private companies and non-profit organizations. Past clients include Sun Microsystems, Synopsys, The Walt Disney Company, Sony Pictures Entertainment, Lumend Technologies, UCLA Alumni Association, Vivendi Universal, Vela Pharmaceuticals and Metrolink. David is recognized for his talks and seminars on career management, executive development, team building and career branding.
Steve helps clients assess and implement performance enhancing training programs. He has worked with a variety of clients on learning and performance projects including Qualcomm, PIMCO, US Army, PacifiCare, Nissan, Toyota, Southern California Edison, Lawrence Livermore National Laboratory, Learning Tree International, Rexall-Sundown, Macromedia and Huntington National Bank. Prior to his focus in training, Steve held senior positions with a number of firms including Bank of America (BOA), Arthur Andersen (AA) and Security Pacific National Bank (SPNB). At AA Steve was a Senior Manager in the Turnaround Practice. Steve is a member of the California Bar.
Tracy Parks is a productivity consultant, speaker, trainer, and author. Her passion is to help businesses and individuals optimize LEAN workflow practices, improve work quality and employee collaboration and create a more productive environment. With 25 years experience as an entrepreneur she is the founder of four successful businesses and fully appreciates the pressures facing the business professional. Tracy has worked in the private and public sectors alongside the small business owner as well as with numerous Fortune 500 companies, local governments, non-profits, and universities. Clients include Boeing, Xerox, Mercedes Benz, USA, Novartis, Intercontinental Hotel Group and Sutter Health/Delta Medical Group and T-Mobile.
Debbie Dickinson is a customer experience expert. Her passion for developing and supporting great customer service cultures blends well with a personal interest in storytelling. Tales of outstanding, and horrible, moments between customers and their service providers are memorable. Whitewater customers, in sessions with Debbie, work on their own culture and learn what is necessary to write a story they are proud to have told.
She has worked with Ford & Disney. Service-oriented projects include work with American Airlines, American Express, AT&T CSX Lines, Hormel Foods, Labor Ready, Spartan Staffing, Nokia and Universal Studios. She is the author of Next Steps: Changing the Way We Do Business.
Steve Johnson joined the Whitewater Group in 2003, bringing 20 years of sales, sales management, organizational development and professional leadership experience to offer its clients innovative pathways to success. He works hard to understand each client's business and its unique challenges. His extensive sales and sales management background coupled with his entrepreneurial experiences make him uniquely qualified to serve clients at many levels in a broad range of industries. Prior to his affiliation with The Whitewater Group, Steve was with the Phoenix Suns Basketball Organization, CB Commercial Real Estate, United HeatlhCare, PacifiCare of California and Integrated Insurance Services in a variety of sales and sales management positions.

Steve Reilly is a major contributor to the success of Whitewater. He is an experienced facilitator, designer and performance consultant. Steve uses a pragmatic and direct approach to improve sales team's effectiveness. Steve dramatically and quickly impacts the sales team's efficiency. He quickly ties proven theory to real-world sales strategies and tactics. Sales groups look to his leadership in the areas of face-to-face selling, sales strategies, negotiation and management. Having worked in industries with simple to complex sales processes gives him excellent credibility with the most seasoned sales forces.
Steve received his Masters in International Marketing from Thunderbird's American graduate school.

What We Do

We propel organizational and human performance. We've been helping leaders leverage the strengths of their people since 1993.
We help executives achieve real, measurable increases in performance by developing and aligning critical human resources.
We give their people the business and social skills, insights and abilities they need to align and focus their work in the best ways possible.
We work best with thriving organizations that view their people as their greatest asset and want to maximize return on investment in their human enterprise.
We also serve organizations struggling to survive by: helping them define their destiny, take charge of their future and align their personnel in the direction of success.
Business strategy drives people's work requirements. Redefining and reshaping the way people work is critical. Improving human performance is paramount.



San Francisco Bay Area



Dallas, TX

Houston, TX

Los Angeles, CA

Nashville, TN

Portland, OR

Santa Barbara, CA

Seattle, WA

Toronto, Canada

Contact Us

Phone: 866-427-1098

Email: info@whitewatergroup.com