Sales

Why Do They Buy?

Winning requires launching and executing successive growth strategies. Strategic intent centers on the pursuit of growth – not fear of failure.

Selling is all about influence.


Whitewater Group offers workshops designed to help salespeople develop trusting and influential customer relationships – to differentiate themselves by
 the way they do business.

A customer is influenced by the salesperson’s ability to add value
 and the quality of their relationship with the customer.

How does a sales person truly add value?

• By understanding what value is to the customer - in all its forms.

• By combining expertise and experience with deep and authentic curiosity about the
 customer and the challenges.

• By focusing discovery on the customer’s full solution to
 their problem – not just on the product.

• And by understanding that adding that value helps to create a relationship characterized by two things – trust and influence.

Download PDF> Enterprise Storage Case Study